More Than $81 Million Pledged So Far In Connection With Stand Up To Cancer's September 7 Fundraising Special
Public Responds to Emotional Call to Fund a New Pediatric Cancer Research Dream Team
Entertainment Industry, Corporate and Organizational Donors, Philanthropists, Volunteer Teams and the General Public Come Together to Fight Cancer
More than $81 million has been pledged so far in connection with its star-studded Stand Up To Cancer September 7 “roadblock” fundraising telecast to accelerate ground-breaking research and bring new treatments to patients as quickly as possible, including pediatric cancer patients through the creation of a new pediatric cancer research “Dream Team.”
ABC, CBS, FOX and NBC donated one hour of simultaneous, commercial-free primetime for the nationally televised fundraising special, which was broadcast live from the Shrine Auditorium in Los Angeles. Cable channels Armed Forces Network, BIO, E!, ENCORE, HBO, HBO Latino, ION Television, LMN (Lifetime Movie Network), Logo, MLB Network, mun2, Palladia, SHOWTIME, Smithsonian Channel, STARZ, STYLE, TBS and VH1 also generously donated their air time.
In addition to Paltrow, Julia Roberts, Matt Damon, Tom Hanks, Michael Douglas, Halle Berry, Jessica Biel, Samuel L. Jackson, Tobey Maguire, Jeremy Renner, Seth Rogen, Emma Stone, Justin Timberlake, Sofia Vergara, Robert Pattinson and SU2C co-founder Katie Couric were among those featured on the broadcast. Taylor Swift, Coldplay, Alicia Keys and Tim McGraw delivered one-of-a-kind musical performances.
“We are profoundly grateful to the entire entertainment community, particularly the stars who volunteered their time and talent, as well as the networks and cable channels that donated the air time, to make our show a tremendous success. Their support means so much to the millions of cancer patients and survivors who know they are not alone in this fight.”
Simon Baker, Jordana Brewster, Diem Brown, Kobe Bryant, Ty Burrell, Dana Delany, Rocco DiSpirito, Gabrielle Douglas, Donald Faison, Missy Franklin, Jennie Garth, Max Greenfield, Chelsea Handler, Marg Helgenberger, Felicity Huffman, Stacy Keibler, Minka Kelly, Joe Manganiello, Jillian Michaels, Masi Oka, Robert Pattinson, Dr. Drew Pinsky, Ana Maria Polo, Ray Romano, Eric Stonestreet, Alison Sweeney, and Ethan Zohn are among the other actors and personalities who participated in the telecast. Many of them staffed the SU2C phone bank, which, for the first time on any televised fundraising special, included a fully interactive “media bank” with celebrities talking to viewers via social media and doing live VOKLE video chats. Viewers were also able to donate via text-to-give and at standup2cancer.org. On Twitter, celebrities, musicians, athletes, patients and researchers from around the world responded to the question, “Who Do You Stand Up For?” The #istandupfor campaign was the leading Twitter trending topic during the broadcast and remained in the Top 5 for the rest of the evening.
The show helps fund SU2C’s groundbreaking approach to translational research, accelerating the delivery of new therapies to patients by getting them from the “bench to the bedside” as quickly as possible. SU2C brings together scientists from different disciplines across various institutions to work collaboratively, rather than competitively. One hundred percent of the public’s donations go directly to cancer research.
Recognizing the desperate need for more research focused on pediatric cancers, SU2C and the St. Baldrick’s Foundation -- a volunteer-driven charity committed to funding the most promising research to find cures for childhood cancers and give survivors long and healthy lives -- will issue a “call for ideas” to the scientific community for a collaborative pediatric cancer Dream Team within the next two weeks.
For more detailed information about the Dream Teams, individual Innovative Research Grants and other Stand Up To Cancer activities, www.standup2cancer.org fosters an online community for everyone affected by cancer, with various ways for people to share opinions and support, view video updates, contribute, and learn of ongoing initiatives and progress in the fight against the disease. Features of the website include The Constellation: for a dollar donation or more, users can launch a star in honor of anyone who has received a cancer diagnosis; The SU2C Blog: diverse content describing cutting-edge research and offering unique perspectives of cancer survivors, researchers, and patient advocates; and The Grassroots Toolkit: providing tools for community members to fundraise through SU2C Teams, Races, Clubs, or Events.
SU2C social media also provides a variety of opportunities to interact with SU2C, support those in the fight, and contribute to SU2C’s efforts. Social channels include a thriving SU2C Facebook community of 850,000 fans, SU2C’s YouTube channel with 400 videos, Twitter, Google+, Pinterest, Crowdrise, and many more. Viewers can begin standing up to cancer now by becoming a fan of SU2C on Facebook ( http://www.facebook.com/su2c), by following SU2C on Twitter @SU2C (http://twitter.com/su2c), by subscribing to SU2C’s YouTube channel (http://www.youtube.com/su2c) or by following SU2C on Google+ at https://plus.google.com/101641624610817811232.
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Stand Up To Cancer (SU2C) — a program of the Entertainment Industry Foundation (EIF), a 501(c)3 charitable organization — raises funds to hasten the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. In the fall of 2007, a group of women whose lives have all been affected by cancer in profound ways began working together to marshal the resources of the media and entertainment industries in the fight against this disease.