Focus on Melanoma and Skin Cancer
Former Pro Football Coach Bill Cowher Tells Men “No Excuses” When it Comes to Getting Screened for Melanoma
A new survey shows that when it comes to getting screened for skin cancer, one in six men avoid going for fear of the results they will receive. To address this lack of action and empower men to take an active role in their skin health, former professional football coach Bill Cowher is teaming up for a second time with leading melanoma advocacy groups and Bristol-Myers Squibb Company on the educational campaign Melanoma Exposed: Screen. Protect. Know. Tell.