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Stand Up To Cancer Returns to Primetime on September 10

Live, One-Hour Fundraising Event to Air Simultaneously on ABC, CBS and NBC


Photo by Cancer Type

Two years after an historic fund-raising telecast and the start of a groundbreaking grassroots movement, Stand Up To Cancer (SU2C) will return to prime-time television on September 10, 2010, at 8PM EST & PST / 7PM CT, with a star-studded appeal to build continuing public support and donations for cutting-edge cancer research that translates at a rapid pace from the laboratory to treatments and technologies that benefit patients.

Katie Couric, Diane Sawyer and Brian Williams announced the upcoming show during individual live appearances on CBS’s “The Early Show,” ABC’s “Good Morning America” and NBC’s “TODAY” show, respectively. The three network evening news anchors – who will host the September 10th telecast, executive produced by Laura Ziskin – participated in an interview together last week, discussing the upcoming fundraising event as well as the encouraging progress of “Dream Teams” of researchers SU2C has funded to date. Portions of that interview, the first joint appearance by this group of anchors, also aired on the morning shows.

ABC, CBS and NBC are donating one hour of simultaneous commercial-free prime-time for the nationally televised September 10th fund-raising special, to be telecast from Los Angeles. Similar to the landmark 2008 broadcast, this year’s telecast will feature live performances of legendary recording artists and stars from film, television and sports who will present content providing viewers with insights into cancer. While the broadcast will honor the memory of those taken by the disease, it will focus on surviving cancer – on living a full life after being diagnosed with it. In the United States alone this year, 1.4 million people will be diagnosed with cancer.

Our goal with this telecast is to not only continue to raise funds to accelerate promising research, but also show viewers how their money and individual action will make a difference.

HBO, Discovery Health, E!, MLB Network and The Style Network will also carry the show this year, and other networks and cable channels are also expected to join the effort. The program will include calls to donate through designated phone lines, as well as to the standup2cancer.org website. One hundred percent of all public donations will go directly to cancer research.

The primary goal of SU2C is to raise funds for groundbreaking translational research to accelerate the delivery of new therapies to patients, getting them from the “bench to the bedside” as quickly as possible. SU2C brings together scientists from different disciplines across various institutions to work collaboratively – rather than competitively – at a critical time in the field of cancer research.

“Every day, cancer kills 1,500 Americans – one person every minute,” said executive producer Laura Ziskin. “This year, more than 560,000 Americans and eight million people worldwide will succumb to the disease. One in three women and one in two men will be diagnosed in their lifetimes. This is simply unacceptable. Our goal with this telecast is to not only continue to raise funds to accelerate promising research, but also show viewers how their money and individual action will make – and have already made – a difference. The scientists and our nation are poised to break through the final barriers to truly make this the beginning of the end of cancer.”

Collectively, the research underway through the SU2C Dream Team projects has the potential to impact the diagnosis and treatment of a wide range of cancers in adults and children across ethnicities including pancreatic, breast, ovarian, cervical, uterine, brain, lung, prostate, rectal and colon, and leukemia and lymphoma, which represent approximately two thirds (373,300) of all U.S. cancer deaths.

All these projects have the potential to significantly advance the understanding of the complex mechanisms that cause cancers to occur and spread; to lead to the development of a new generation of targeted therapies, more improved and less toxic cancer treatments, including difficult to treat cancers; and to improve the methods of diagnosing cancers and monitoring the effects of treatment.

“For people struggling with this disease, or those who will be diagnosed, scientific breakthroughs can be a matter of life or death – literally. We want everyone to know that they can make a difference in this fight,” said Sherry Lansing, SU2C co-founder, who also established the Sherry Lansing Foundation and is Chair of the Entertainment Industry Foundation Board of Directors. “From the person who can give five dollars to the philanthropist who can give millions, we are all connected to the devastation that cancer causes in our families, and together, we can Stand Up to end it.”

♦ ♦ ♦ ♦ ♦

Stand Up To Cancer is a program of the Entertainment Industry Foundation (EIF), the 501(c)(3) not-for-profit organization that serves as the collective philanthropy for the television and film businesses. EIF has distributed hundreds of millions of dollars to support programs addressing critical health, education and social issues.

 

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